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About Us

Redefining Rover is based in Edmonton, Alberta, and was established in January of 2017. 

We are passionate about the human-canine bond and are committed to helping dog owners establish secure connections with their Rover(s).

Proudly part of:

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Our Team:


Chasity Plourd (formerly Simon), Head Trainer and Owner

I cannot remember a time in my life that a dog has not been part of it. I grew up in a dog loving family and have had many different breeds including a Doberman Pincher, a Samoyed, a boxer, 3 small bichons, 3 Bulldogs and 2 Pit Bulls. My interest in dog training and behaviour started in 2009 when I adopted a tenacious olde English bulldog. At that time, I was introduced to the world of correction based dog training. That would all change in 2010 when my soul puppy came into my life.

I adopted a rescue bulldog who was fearful reactive with dogs and people. He inspired me to learn more about dog training and in our journey, I transitioned to using reward based training methods. During this process, I learned the importance of the human-canine bond through scienced based and cognitive learning theory. In 2014, while completing my Bachelor of Management Degree, I started formal training with my adopted Pitbull in a 2-year apprenticeship program through Impawsible Possible to become a professional dog trainer.

Today, I continue to take numerous courses and attend seminars to expand my knowledge in the areas of behaviorism, social learning models, and cognitive and developmental psychology. In addition, I sit on the board for the Alberta Force Free Alliance which is committed to improving the lives of pets and their people through force free handling and training methods.

In my spare time, I enjoy being outside and travelling with my husband, our toddler and 2 rescue rovers. I am also passionate about advocating for medical families and sit on the board for O Warrior.

Our Inspiration: 


Tierra "Bear"


Mason "Moose"


Lexi "Bean"


Benji "Blue"


Lily "Lilpants"

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