Chasity Plourd (formerly Simon), Head Trainer and Owner

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I cannot remember a time in my life that a dog has not been part of it. I grew up in a dog loving family and have had many different breeds including a Doberman Pincher, a Samoyed, a boxer, 3 small bichons, 3 Bulldogs and 2 Pit Bulls. My interest in dog training and behaviour started in 2009 when I adopted a tenacious olde English bulldog. At that time, I was introduced to the world of correction based dog training. That would all change in 2010 when my soul puppy came into my life.

I adopted a rescue bulldog who was fearful reactive with dogs and people. He inspired me to learn more about dog training and in our journey, I transitioned to using reward based training methods. During this process, I learned the importance of the human-canine bond through scienced based and cognitive learning theory. In 2014, while completing my Bachelor of Management Degree, I started formal training with my adopted Pitbull in a 2-year apprenticeship program through Impawsible Possible to become a professional dog trainer.

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Today, I continue to take numerous courses and attend seminars to expand my knowledge in the areas of behaviorism, social learning models, and cognitive and developmental psychology. In addition, I sit on the board for the Alberta Force Free Alliance which is committed to improving the lives of pets and their people through force free handling and training methods.

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In my spare time, I enjoy being outside and travelling with my husband, our toddler and 2 rescue rovers. I am also passionate about advocating for medical families and sit on the board for O Warrior.